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» » » » Lynda - Google AdWords Essential Training (updated Sep 05, 2017)

Lynda - Google AdWords Essential Training (updated Sep 05, 2017)

Lynda - Google AdWords Essential Training (updated Sep 05, 2017)
Lynda - Google AdWords Essential Training (updated Sep 05, 2017)
Lynda - Google AdWords Essential Training (updated Sep 05, 2017)
Size: 539 MB | Duration: 3h 28m | Video: AVC (.mp4) 1280x720 15&30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Beginner | Language: English

Topics include:
* Understanding Quality Score and the auction system
* Setting realistic expectations for your AdWords campaigns
* Creating an AdWords account
* Researching keywords with the Keyword Planner tool
* Setting campaign budgets and bidding
* Writing great ad headlines and copy
* Using ad groups
* Creating and exporting reports
* Measuring ROI
* Setting up Google Analytics for conversion tracking
* Optimizing ads
* Adjusting bids
* Creating a remarketing campaign
* Using ad extensions
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